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Writer's pictureSarah Russis Kraiem

Revolutionizing Conferences: A Dance of Professionalism and Fun

Updated: Jun 7



In a world where conferences can often feel mundane and predictable, I've made it my mission to inject a sense of excitement and joy into every event. As the Founder of my own event consulting business, I am committed to revolutionizing the often overlooked side of conferences and corporate events, bringing a professional yet fun touch to every occasion.


To me, hosting and presenting events are like choreographing a dance – creating a unique blend of rhythm, energy, movement and expression aimed at captivating audiences and leaving a lasting impression. Growing up in a family where singing and dancing were a part of our everyday lives, I've always understood the power of bringing joy and energy to any gathering. As a former dancer myself, I've honed my skills in communication, stage presence, and engaging with diverse audiences, all of which serve me well in my role as an event host.


But it's not just about putting on a show – preparation and visualization are also crucial elements of my approach. Before taking the stage, I take the time to visualize success, cultivating a sense of calmness and confidence that allows me to deliver my best performance. But behind the scenes, there's a lot more than meets the eye. Despite outward appearances, I'll let you in on a little secret – I'm no stranger to anxiety and stress before taking the stage. In fact, I used to let perfectionism paralyze me, consumed by worry that I wouldn't be able to deliver. But over time, I've learned to harness that stress and turn it into fuel for success - more on this in my next blog post. Now, I thrive on the challenge, pushing myself to go above and beyond to make every event a success.


At the heart of it all is my dedication towards my clients and my creativity. I am deeply passionate about helping them achieve their goals and create memorable experiences for their attendees. Whether it's a conference, seminar, corporate event or a special occasion, I will ensure that every aspect is executed flawlessly.


But my mission doesn't stop at hosting events – it extends to every aspect of the event planning process. From presentation to guest preparation, content strategy to agenda advice, I am committed to providing comprehensive support to my clients every step of the way. And looking ahead, I am passionate about empowering others to overcome their fears and gain the confidence to take the stage – whether literally or in life – so coaching is on the radar.


The feedback from my clients speaks volumes – they often remark on my natural approach and genuine passion for what I do. And the truth is, I love what I do. Helping others succeed, making people happy – that's what drives me, day in and day out.


So, if you're tired of the same old boring conferences and events, why not inject a little fun and excitement into the mix? Let's work together to create an unforgettable experience that will leave your attendees talking long after the event is over. After all, life is too short for boring conferences – let's dance our way to success!


Video: Malcom Mbombo and Sarah Russis

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